MakeRoom. is a brand started by Rachid Mercer in 2023 that I was lucky to be a part of. We were selected as nominees for the L.E.D. Studio Grant. Our first project was this expanding couch.
FORM IDEATION
I used a more neutral and blocky form during my initial concept sketches. However, its lack of a distinct form made the design seem bland. My first rendered concept focused on ergonomics, but it lacked a form that would be manufacturable and was practical for the user to read data.